The “Booze Pops” categorization challenged: food or alcohol?


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MYRTLE BEACH, SC (WBTW) – A vendor who attended the Myrtle Beach Food Truck Festival in April is under surveillance by leaders in Charleston.

Booze Pops was founded in July 2016, when retired Army veteran Woodrow Norris saw a popsicle with alcohol in it, and was immediately inspired to create the adult version of an ice cream truck.

“We want to change the ice cream game,” says Norris. “We have had an overwhelming positive response.”

After less than a year serving the communities of Folly Beach and Charleston, Norris’ business is called into question by officials in Charleston. The Associated Press reports that leaders in Charleston are asking regulators in South Carolina to reconsider whether frozen water ice made with alcohol should be treated like beer and liquor instead of beer. food.

Currently, state law defines treats as food and not alcohol, according to State Department of Revenue spokesperson Ashley Thomas.

Norris says that before he could start operating Booze Pops, he needed to obtain a retail license, city and county permits, as well as commercial and liability insurance. If regulations changed Booze Pops’ license, Norris says his business would take a hit.

“We had to focus on the events,” says Norris. “We wouldn’t be able to go downtown, or the streets.”

Booze Pops isn’t meant to be a controversial treat, Norris explains. In fact, the company’s mission statement is “Bringing Communities Together, One Booze Pop at a Time”. And the South Carolina native says his company is doing just that.

“When you have two neighbors who live next to each other, who don’t know each other, they go out and have a Booze Pop and they start chatting and get to know each other,” says Norris.

Booze Pops is operated by nine independent contractors who set their own schedules, confirms Norris. He says workers earn hourly wages, tips and can earn a commission. Some of the brand’s most popular flavors are Appletini, Mimosa, and Sangria.

With his success at the Myrtle Beach Food Truck Festival on April 1, Norris says he wants to expand his business to the beach, as well as Columbia and Greenville. However, the expansion may have to wait until leaders in Charleston receive a response to their letter sent to the state agency.

The City of Charleston says the state’s current categorization of alcoholic beverages as food means that a driver can eat an “alcoholic beverage” while driving or in other places where they cannot drink alcohol, reports the Associated Press.

“I don’t want to be unfairly targeted because maybe city officials don’t like it,” says Norris. “I want to work with the city.

Norris adds that Booze Pops will build a solid future for his daughters, who are 7 and 15 years old. The company recently reaffirmed its position on several issues, including responsible service for alcoholic treats and community engagement on the Booze Pops Facebook page.

Norris says he hopes to bring the Ice Cream Truck, which serves the popular Booze Pops as well as regular ice cream, to Myrtle Beach in the coming weeks for Harley Bike Week in Murrells Inlet and Carolina Country Music Fest.

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