Soylent works to resolve ‘categorization problem’ that has halted sales in Canada
In a letterTo consumers on the “unfortunate situation “In Canada – a market Soylent entered in June 2015 – Rob Rhinehart, CEO of brand owner Rosa Foods, said the company was “Unable to continue shipping Soylent products to Canada” After being informed by the Canadian Food Inspection Agency (CFIA) that the products “do not meet some of the CFIA’s requirements for a âmeal replacementâ.
“While we strongly believe that these requirements do not reflect the current understanding of human nutritional needs, we abide by CFIA regulations and will fully comply with any regulatory action they deem appropriate. Unfortunately, this means that we cannot ship any additional products to our Canadian warehouses or sell Soylent to our Canadian customers until this issue is resolved.
Soylent products already on the Canadian market do not need to be recalled because the CFIA has not identified any immediate health risk to consumers, he added: âI want to reiterate that we are absolutely committed to working with Health Canada and the CFIA to resolve this issue as quickly as possible.. “
What is a meal replacement?
Soylent did not explain why its products – which were examined as part of routine import inspection activities – did not comply with the CFIA Meal Replacement RegulationsAnd did not respond to a question asking if the problem was related to fat levels.
According to CFIA rules,The maximum amount of energy from fat for a meal replacement is 35%, while 47% of the energy comes from fat in Soylent’s flagship drink 2.0.
In the FAQ on its website, Soylent states: âWe were made aware of the CFIA decision in early October. We immediately worked with Canadian regulators to find a way to continue to distribute Soylent in Canada.
âUnfortunately, it became clear that this effort would not be successful in the short term, and we informed our customers as soon as we learned that an interruption in Soylent’s availability was inevitable. “