Google Removes Instant Search From Its Desktop Web Search Engine


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Marissa Mayer, then vice president of search products and user experience at Google, announces Google Instant at a special launch event on September 8, 2010 in San Francisco, California.

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Google is killing instant search, the smart feature that gives users search results while they’re still typing, according to a statement given to Search Engine Land.

Instant Search was launched in 2010, when Marissa Mayer led the search team at Google. She felt that the introduction of the feature was a “fundamental change in research”, and claimed that if everyone used it it would save about 3.5 billion seconds per day, or 11 hours. per second, according to a report written by Wired. at the time.

Apparently, the reason Instant Search is disappearing is that over 50% of users search on mobile rather than desktop, so its usefulness is apparently reduced.

Google Instant Search

Google’s instant search feature made it possible to see search results while typing.

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Here is Google’s full statement:

“We launched Google Instant in 2010 with the goal of getting people the information they need as quickly as possible, even when they’ve been typing their searches on desktop devices. Since then, a lot more of our searches are happening. on mobile, with very different inputs. and interaction and screen constraints. With that in mind, we’ve decided to do away with Google Instant, so we can focus on ways to make searching even faster and smoother. on all devices. “

The feature has never been available on mobile, either on the Google app or through web browsers. But now even if you type something on a web browser on the desktop, the search results will only be provided when the user presses the enter key.


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