Google Keep gains in automatic categorization of notes

Digital trends / Robert Nazarian

Google Keep, for the uninitiated, is a handy little app for Android, iOS, and the web that lets you jot down to-do lists, reminders, and whatever else you want to remember later in a digital scrapbook. The free note-taking service has grown since its launch in March 2013, and it now benefits from a major new feature: automatic note sorting.

Starting today, Google will analyze the content of Keep Notes and organize them by subject. Got some future grocery lists and ideas for weekday dinners? You will find them gathered under a single “food” tab. Create some reminders during your vacation in Tahiti? You can see those organized by location. And if you regularly use key phrases like “travel pack,” “note to yourself,” or “quote of the day,” you’ll see these digital post-its merged under more specific categories like “travel” and “Quotes”.


The addition of automatic categorization just might make Keep one the most robust note-taking app on the market. Already, the notes in Keep can be modeled differently and labeled in unique colors, and they support fixing photos, audio clips, and even doodles. Keep also offers reminders – you can also set notes to recur on certain days of the week, or even appear when you reach specific physical locations and geographic locations. And the notes in Keep can be shared with your friends and family.

And Keep keeps improving. In April, Google launched a Chrome extension for Keep that lets you add websites and notes on mobile without having to open the Keep app. It also introduced hashtags – tag a post-it with “#recipes”, for example, and a future search for that tag in the app’s ubiquitous search bar will bring up the tagged post.

Google Keep’s gains can be a competitor’s losses. Evernote, a rival productivity suite, announced this week that non-paid users of its services will be limited to two devices and has increased the price of its premium tiers. Considering that Keep does not have such restrictions and that a comparison of Keep and Evernote by the MIT Technology Review in 2013 found that the two platforms were quite comparable, this is only good news for Google. .

Google Keep’s new automatic categorization is available on the web, Android, and iOS.

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