Google adds a thematic layer to the knowledge graph, enabling dynamic categorization and more
As part of Google’s blitz of new announcements last Monday, Google also introduced what they call the Topic Layer in the Knowledge Graph. With this, they can also dynamically categorize knowledge panels based on subcategories and topics to better provide search answers to their users.
Google said it took its existing “Knowledge Graph – which understands the connections between people, places, things and facts about them – and added a new layer, called Topic Layer, designed to deeply understand a thematic space and how interests can develop over time as familiarity and expertise grow.The thematic layer is built by analyzing all existing content on the web for a given topic and expands into hundreds and thousands of subtopics For those sub-topics, we can identify the most relevant articles and videos – those that have proven to be still relevant and still useful, as well as fresh content on the topic, Google said. “Next we look at those. templates to understand how these subtopics relate to each other, so we can smarter out what kind of content you might want to explore next “, they added.
Here’s how the dynamic organization of the Research Knowledge Panels now works. âRather than presenting information in a set of predetermined categories,â Google said they âcan intelligently show the subtopics most relevant to what you’re looking for and make it easier to navigate the information on the web,â all with just one search. “
Here is an example:
Some are already seeing it in action, like @MordyOberstein:
See more tabs in movie panels. The tabs also seem to vary by movie.
– Mordy Oberstein (@MordyOberstein) September 26, 2018
Pretty cool Google work!
A dynamic new way to quickly change results is coming, such as how you can switch to quickly change dog breeds. This is powered by the Topic Layer, a way to take advantage of how the Knowledge Graph knows about people, places, and things in topics. pic.twitter.com/EgtvKhKS88
– Danny Sullivan (@dannysullivan) September 24, 2018
Discussion forum at Twitter.